What brands say after going through a review session with us.

Challenge

A consumer goods brand needed supporting imagery for three seasonal campaigns but had used up their photography budget. Their internal team had experimented with AI tools but couldn't produce images that matched their established visual identity or get legal sign-off on usage.

Solution

We ran a Visual Library Setup, starting with an audit of their existing brand guidelines and a sample set produced to those parameters. The review sessions established what worked, and the documentation we produced gave their legal team what it needed to approve the outputs.

Outcome

All three campaigns ran with AI-assisted imagery. The style guide we produced is now used by their in-house team for subsequent campaigns. Their legal and brand teams both signed off within one week of receiving the documentation.

"The documentation gave us something to work from. That was what had been missing."

Challenge

A multi-property hospitality group wanted to test AI-assisted imagery for social media content without committing to a full production programme. Their head of marketing was cautious about brand consistency and wanted to see a controlled sample before expanding use.

Solution

We ran the Brand Visual Trial for one property as a scoped test. The review session included the group's brand director, which meant decisions about fit and usage were made at the right level. The short summary we provided became the basis for an internal briefing to their board.

Outcome

The group moved to the Brand Imagery Programme covering two of their properties. The trial gave them the evidence base they needed to make that decision with confidence rather than on speculation.

"We needed to know what we were agreeing to before we agreed to it. The trial did exactly that."

Challenge

A financial services firm wanted supporting visuals for educational content and digital campaigns but had strict compliance requirements around any externally produced materials. Their previous attempts with AI tools had stalled at the compliance review stage.

Solution

We worked with their compliance and marketing teams simultaneously, using a modified Visual Library Setup that included a compliance-specific review checkpoint. The workflow document we produced was written in a format their compliance team could use directly.

Outcome

First AI-assisted visual set cleared compliance review within three weeks — a process that had previously taken months and been abandoned twice. The workflow document is now part of their standard content approval process.

"They understood that for us, the documentation wasn't optional. They built the whole engagement around that."